PRESS RELEASE: Baby Tula Announces Innovative New Carrier
BABY TULA ANNOUNCES INNOVATIVE NEW CARRIER
Without an infant insert, the ‘Free-to-Grow’ baby carrier continues Baby Tula’s commitment to innovation, ergonomics, and design.
March 5, 2017, San Diego, CA. Leading babywearing brand, Baby Tula, unveiled its new line of baby carriers at MommyCon, the first stop of an international tour of events. Founder and President, Ula Tuszewicka, demonstrated the new features on a Free-to-Grow made from Tula’s signature wrap conversion collection.
“When we started Baby Tula, we set out to design a baby carrier that was comfortable and ergonomic, stylish and unique, and most importantly helped facilitate the bond between baby and caregiver,” Tuszewicka explained. “The practice of babywearing is becoming more widely adopted in new parents’ toolkits and we understood that the use of an infant insert could create a barrier for those already weary of complicating the challenging experience of becoming first-time parents.”
The Baby Tula Free-to-Grow Carrier is an adjustable baby carrier designed to grow with families from baby’s early infancy through toddlerhood (7 – 45lbs). In addition to all of the features of Baby Tula’s inward-facing, two-position standard and toddler sized carriers, the Free-to-Grow Carrier also offers adjustable settings for width and height, ensuring proper, ergonomic positioning throughout the different stages of babies’ development. The carrier maintains the elegant silhouette and intuitive, easy-to-use design that Tula has always been recognized for.
#GrowWithTula trended as fans across the world quickly reacted with excitement to the announcement of the new carrier, speculating which, if any, of Tula’s iconic designer prints would debut with the collection when it releases this spring. With a preview expected later this month, the initial collection aims to offer an aesthetic to fit every parents’ unique, individual style.
Free-to-Grow baby carriers will be available at BabyTula.com and through specialty retailers across the world. For specific product details and for updates on availability, visit www.BabyTula.com/Free-to-Grow.
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About Baby Tula
An award-winning industry leader, Baby Tula is proud to offer beautiful, easy-to use, versatile, and long-lasting baby carriers which provide a comfortable, ergonomic method of supporting the bond between caregiver and child from birth through 4 years old and beyond. Tula Baby Carriers are available in a variety of prints, making them both useful and stylish! Baby Tula is proud to meet and exceed safety standards and norms, and is a business member of the Baby Carrier Industry Alliance (BCIA).
For more information, visit www.BabyTula.com or contact Christian Piencka, Marketing Director: Christian.Piencka@babytula.com.