Oh Joy! for Baby Tula

We want you to fill your days with love and joy! And our newest collaboration is sure to help you do that!

 We’ve teamed up with the incredibly fun lifestyle brand Oh Joy! to create much loved Tula items that speak to our like-minded brands.

Who says every day can’t be a celebration of all things colorful? We’ve kept it festive and artful with two #OhJoyforTula prints. “Paint Palette” is a bright abstract pattern inspired by all the colorful things you’ll create with your babe as they grow. “Party Pieces” is sprinkled with a dash of celebration and brings the whimsy of a party to wherever you go.

These two bold designs will leave you smiling as you enjoy them in the following Tula essentials. Find the entire collection, here


It was an instant party when we began to work with Oh Joy! We felt a strong connection to the way in which Joy Cho, founder and Creative Director of Oh Joy!, and her team didn’t shy away from distinct colors and eye-catching designs. Across their various product lines and how-to videos and blog posts, Oh Joy! transforms everyday necessities into statement pieces. They didn’t disappoint in injecting that same confident playfulness into what was created with us.

We also have to mention that both Baby Tula and Oh Joy! are female-founded and female-led companies. Ula and Joy are two ultimate boss ladies who created successful brands based on making every day stylish and filled with adventure. Both women understand that the modern parent wants to embrace their personal style and bring a lighthearted spirit to each moment. 


We had a blast when we visited the Oh Joy! studio in Los Angeles!

You can now grab the entire #OhJoyforTula collection at babytula.com.


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