Our Values

Fit for anyone. Designed for everyone.
Babywearing is for everyone. Every body can do it. Tula carriers are crafted to fit parents of all sizes and designed to coordinate with outfits of all styles. From inclusive sizing to waist belt extenders, we make babywearing accessible for all. 

Babywearing is inclusive.
And so are we: championing real families, welcoming diversity, encouraging self-expression, and celebrating the multicultural communities that empower mothers to thrive. We support who you are, what you love, and all the places you want to go.  We’re here to carry future generations of resilient, empathetic, inclusive, and welcoming humans. 

Style and substance.
Can form and function come together in a way that comforts baby, empowers parent, and strengthens the bond between them? They must. Because confidence happens where self-expression meets safety and security. Tula carriers pair an ergonomic design to support yours and baby’s health and comfort, with patterns and fabrics to let you express who you are.  

Trust is earned.

We’ve earned it by delivering carriers that are as durable and dependable as they are beautiful and stylish. From careful craftsmanship rooted in decades of expertise and validated though 80-point inspections, to rigorous testing standards and quality materials, Tula builds trust with each carrier we make. We have partnered with the International Hip Dysplasia Institute™ (IHDI), supporting their hip-healthy education and all fabrics and materials are carefully sourced and thoroughly tested for use with infants and babies. 

Fabrics with purpose
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Look good, feel good. That’s the goal. Every component of every Tula carrier, from fabric and stitching to buckles and padding, is made using premium materials to ensure your comfort. 

Uniquely on trend.
Tula follows the evolution of long-term trends and then we create hand-drawn prints you won’t see anywhere else. Because they were made exclusively for Tula, and you.